25th Oct 2016
By Campaign Brief – Ricki
PayPal Australia has today announced its latest integrated marketing campaign Shop Off The Beaten Path. The campaign, jointly developed by Isobar, Edelman and Vizeum, encourages Australians to ‘shop off the beaten path’ and discover gifts they didn’t know existed from more than 100 Australian small businesses this Christmas.
The campaign was inspired by the insight that Christmas shopping, with its high expectations, large crowds and time demands, can lead to considerable angst. In response to this angst many Australians resort to buying the same, predictable presents each year because they run out of time, inspiration or energy.
14th Dec 2015
This win comes off the back of Vizeum recently announcing the win of iNova Pharmaceuticals and BBC Worldwide. Matthew Hingston, Head of Marketing, at Greater Building Society said, "Vizeum stood out to us from the very beginning of our pitch process and we are really looking forward to working with them. They presented the most thorough and impressive submission, and their reputation for delivering …Read More
5th Nov 2014
By Mumbrella Peugeot is launching its new Peugeot 308 with a TV sync campaign which sees the car brand use “TV sync” technology to send tailored messages via Facebook to coincide with when a user has seen the new TV spot. The campaign, developed by Vizeum, Snakk Media and with creative by Havas, uses Snakk Media’s ‘TV Sync…Read More
22nd Oct 2014
By B&T Magazine Just as celebrities continue to chase the elusive elixir of youth, brands too are constantly trying to look young and stay relevant in this high-churn consumerist world. But there’s a danger of going too far, reinventing the brand in a way that makes it unrecognisable to its fans. There’s a lesson for us all that Bridget Jones’ Diary actress Renee Zelwegger has to …Read More
9th Oct 2014
By Jane Clinch In honour of the antics of a passionate Rabbitohs supporter on TV earlier in the week, Vizeum Sydney’s digital director Jane Clinch takes a look at some of the most memorable live TV gaffes from the past few years. Ah the perils of live TV. Whilst there are constantly live moments being captured and broadcast, when it comes to the unexpected, for networks it can be a PR or legal …Read More
10th Jul 2014
One Day for Change If you’re looking for the Dentsu Aegis crew today at their respective offices you may be staring at empty desks. The network has embarked upon a quest to volunteer their time today to support a cause or charity in the community – ‘One Day for Change’. It’s the first time this has been run and the network is buzzing. “It has been brill…Read More
10th Jul 2014
After a highly competitive pitch process, Vizeum has been appointed by Warner Bros Home Entertainment for all media strategy, planning and buying duties.
26th Jun 2014
Vizeum has been awarded the communications strategy, media planning and buying for iconic skincare brand, Ella Baché. Vizeum will work with Ella Baché to promote their range of products and services. Working with a select number of media partners, they will take a holistic approach to communications planning not just from a brand perspective, but also at a franchisee level to ensure the activity i…Read More
23rd Oct 2013
Kenny Stewart has been appointed CEO at Mitchell & Partners and Vizeum in a role which sees the Mitchells Brisbane MD step up to drive business strategy and commercial operations across the companies. For the full article: http://www.adnews.com.au/adnews/mitchells-…Read More
8th Oct 2013
Aegis Media agency Vizeum has appointed Kristian Barnes as CEO, Asia Pacific. Barnes will relocate from Australia where he was chief commercial officer for Aegis Media Australia and New Zealand to Singapore to fill the position. For the full article: h…Read More
30th Jul 2013
AFL player and commentator Cameron Ling’s famous red hair has won him a new job – as brand ambassador for Heinz’s new range of Big Red tomato sauce. Ling, the former Geelong player who now commentates on the AFL on the Seven Network, will appear in above the line, point of sale and experiential activations for Heinz over the coming months as the ‘other Big Red’. For the full a…Read More