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Archive for October, 2012

OPINION: What Avatar, Titanic and Harry Potter can teach you about advertising

Thursday, October 25th, 2012

Creativity. Storytelling. Emotion. The pillars of great advertising celebrated each year at the Cannes Festival. Looking along the street to that other famous Cannes festival, which celebrates all that is wonderful in the world of film, what can our noisy neighbours remind us of when it comes to brand building?

For the full article: http://www.adnews.com.au/news/opinion-what-avatar-titanic-and-harry-potter-can-teach-you-about-advertising