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Consumer Insight

Marketing to Men? Ditch the gender stereotype.

By adminau on 15th Sep 2014
surfer

As we move further into the 21st century, the definition of what it means to be a man and a woman is changing rapidly. Men are progressing through a feminisation process and women are ‘leaning in’. This is all great news. But it means marketers must recognise this shift and ditch the gender stereotype in [...]

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“When to take my name off the Door”

By adminau on 15th Aug 2014
KitKat

This is Leo Burnett’s famous retirement speech which he made to his staff in 1967, 47 years ago. To summarise, he lists instances in which he would demand his staff take his name off the door and find another name for the business, here’s an excerpt. …“When you stop building on strong and vital ideas, [...]

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Leveraging Holiday Instaspam

By adminau on 4th Aug 2014
SouthFrance

It seems to be that time of year (i.e. Winter) where 95% of my social feeds are populated by smug folk holidaying in sunny places on the other side of the world. Well pedicured toes in the sand, #nofilter beach sunsets, QANTAS Lounge check ins, etc. I’m sure you know what I’m talking about! I’m [...]

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A Strategist’s Application to Cleo’s Agency Bachelor of the Year

By adminau on 18th Jul 2014
Pat's Blog

Have you ever wondered what motivates people to enter into competitions such as Cleo’s Agency Bachelor of the Year Award? I did. I also wondered why some people are considered more ‘eligible’ than others and if some marketing principles could be applied to get a competitive advantage for those of us who are ‘eligibly’ challenged. [...]

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Battle of the Sportswear Giants

By adminau on 7th Jul 2014
Nike-vs-Adidas

Every four years, teams from 32 nations around the globe, face off for one of the world’s greatest sporting spectacles, The FIFA World Cup. It is estimated that 3.2 billion people watch at least some of the world cup and an estimated 530 million tune in to watch the final. It is a massive spectacle [...]

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Why Jimmy Fallon wins at marketing, life, the internet, everything…

By adminau on 3rd Jul 2014
Jane Blog

Jimmy Fallon is basically the king of the internet, and maybe even the world. Since taking over The Tonight Show from Jay Leno in February this year he continues to go from strength to strength. In his first week as host, Fallon gathered more than 10.4 million total viewers — the biggest overall audience for [...]

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The Changing Screen of Australian TV

By adminau on 21st May 2014
Jonah2

Things are starting to get interesting in the Australian TV landscape. We’re seeing a time where networks are trialling a number of different cross-screen broadcast strategies to try and keep their audiences, mirror modern audience behaviour, and avoid piracy. What the ABC have done with Chris Lilley’s Jonah (offering the full season upfront online prior [...]

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Event TV – An interesting dilemma for viewers and media buyers alike

By adminau on 29th Apr 2014
Block Blog

With shows like MKR, The Block, The Voice and Masterchef, event TV and live sport has become the cornerstone of free to air network programming as networks continue to chase an ever-fragmenting audience which has easy access to downloadable content, catch-up TV and illegal downloads. In such a congested and competitive market it’s crucial to [...]

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