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Digital

Marketing to Men? Ditch the gender stereotype.

By adminau on 15th Sep 2014
surfer

As we move further into the 21st century, the definition of what it means to be a man and a woman is changing rapidly. Men are progressing through a feminisation process and women are ‘leaning in’. This is all great news. But it means marketers must recognise this shift and ditch the gender stereotype in [...]

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An Australian Reaction To Mary Meeker’s 2014 Internet Trends

By adminau on 16th Jun 2014
Feature Photo

Internet & new technology analyst Mary Meeker has been known for her industry-leading work around online growth & investment opportunities since 1998, when Google was in Beta and looked like this: Currently in a venture capitalist role at the Kleiner Perkins Caufield & Buyers firm, her latest Internet Trends report was recently delivered and there [...]

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BITCOIN – The self-contained, unregulated and decentralised worldwide currency

By adminau on 11th Apr 2014
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Having been on the radar of the tech-obsessed and early adopters since 2009, Bitcoin has only recently started to capture the interest of the wider population and main stream press (Guardian, CNN, ABC NEWS) . It’s a very simple concept, and even though it’s still teething after four years (with some negative press surrounding recent [...]

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