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Leo Burnett

“When to take my name off the Door”

By adminau on 15th Aug 2014
KitKat

This is Leo Burnett’s famous retirement speech which he made to his staff in 1967, 47 years ago. To summarise, he lists instances in which he would demand his staff take his name off the door and find another name for the business, here’s an excerpt. …“When you stop building on strong and vital ideas, [...]

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