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Love it or hate it, there is no escaping the social phenomenon of the ALS Ice Bucket Challenge. Whether it be the news feed full of hilarious (and not so hilarious) videos, the snarky comments about wasted water or the raised questions of what will be done with the money – everyone is talking about [...]Read More
It seems to be that time of year (i.e. Winter) where 95% of my social feeds are populated by smug folk holidaying in sunny places on the other side of the world. Well pedicured toes in the sand, #nofilter beach sunsets, QANTAS Lounge check ins, etc. I’m sure you know what I’m talking about! I’m [...]Read More
Have you ever wondered what motivates people to enter into competitions such as Cleo’s Agency Bachelor of the Year Award? I did. I also wondered why some people are considered more ‘eligible’ than others and if some marketing principles could be applied to get a competitive advantage for those of us who are ‘eligibly’ challenged. [...]Read More
Jimmy Fallon is basically the king of the internet, and maybe even the world. Since taking over The Tonight Show from Jay Leno in February this year he continues to go from strength to strength. In his first week as host, Fallon gathered more than 10.4 million total viewers — the biggest overall audience for [...]Read More