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TV

Marketing to Men? Ditch the gender stereotype.

By adminau on 15th Sep 2014
surfer

As we move further into the 21st century, the definition of what it means to be a man and a woman is changing rapidly. Men are progressing through a feminisation process and women are ‘leaning in’. This is all great news. But it means marketers must recognise this shift and ditch the gender stereotype in [...]

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ALS Ice Bucket Challenge Cheat Sheet

By adminau on 29th Aug 2014
ice bucket

Love it or hate it, there is no escaping the social phenomenon of the ALS Ice Bucket Challenge. Whether it be the news feed full of hilarious (and not so hilarious) videos, the snarky comments about wasted water or the raised questions of what will be done with the money – everyone is talking about [...]

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Why Jimmy Fallon wins at marketing, life, the internet, everything…

By adminau on 3rd Jul 2014
Jane Blog

Jimmy Fallon is basically the king of the internet, and maybe even the world. Since taking over The Tonight Show from Jay Leno in February this year he continues to go from strength to strength. In his first week as host, Fallon gathered more than 10.4 million total viewers — the biggest overall audience for [...]

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The Changing Screen of Australian TV

By adminau on 21st May 2014
Jonah2

Things are starting to get interesting in the Australian TV landscape. We’re seeing a time where networks are trialling a number of different cross-screen broadcast strategies to try and keep their audiences, mirror modern audience behaviour, and avoid piracy. What the ABC have done with Chris Lilley’s Jonah (offering the full season upfront online prior [...]

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Event TV – An interesting dilemma for viewers and media buyers alike

By adminau on 29th Apr 2014
Block Blog

With shows like MKR, The Block, The Voice and Masterchef, event TV and live sport has become the cornerstone of free to air network programming as networks continue to chase an ever-fragmenting audience which has easy access to downloadable content, catch-up TV and illegal downloads. In such a congested and competitive market it’s crucial to [...]

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