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Vizeum’s Top 5 Ads of the Super Bowl XLIX

By adminau on 4th Feb 2015
Superbowl Blog Post Pic

Another February and another larger than life Super Bowl. In fact, this year’s Super Bowl was larger than all of them. It has been considered the most watched Super Bowl in history with 114.4 million US viewers tuning in. The match also averaged around 462,000 Australian viewers with a peak audience of 730,000. Now we [...]

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Christmas Ads

By adminau on 15th Dec 2014
sb 3

‘Tis the season and we’ve decided to look at some of the best Christmas campaigns from brands out there. Whether it’s jumping on board the ‘surprise and delight’ opportunities that this time of year brings, or just using the season to really push a feel good message that gives you those warm and fuzzy feelings, [...]

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It’s beginning to look a lot like Christmas!

By adminau on 14th Nov 2014
monty-the-penguin

Well it’s getting to that time of year again, that time of year when all the tinsel and Christmas trees come out, shop owners dress their window displays with fake snow, flashing lights and more tinsel. Christmas carols sing out in the shopping malls and consumers get excited and start venturing out to the shops [...]

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WHY IS NO ONE QUEUING FOR IPV6?

By adminau on 21st Oct 2014
iphone

Last month was all about the iPhone 6. This month, we’re sticking to the number 6 but will raise you one in global importance: Internet Protocol Version 6 (IPv6). Before we delve into this little known evolution, let’s gain some perspective by looking at a better known phenomenon in the contemporary tech landscape: The Internet [...]

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The future of the humble living room

By adminau on 2nd Oct 2014
old living room

The future of the humble living room is evolving as an interconnected ecosystem of how audiences consume content, beyond a single screen. This cultural progression of content consumption is made possible through an array of new technological devices, including tablets, smartphones, laptops and gaming consoles, all of which provide a new interactive consumer experience. Collectively [...]

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iPhone 6

By adminau on 17th Sep 2014
iphone-6-27

On the 9th of September, Apple announced the news of the release of its new iPhone 6 and iPhone 6 plus. This news has created quite a bit of stir for Apple users, which is somewhat expected as it has been almost 12 months since the last announcement of a new Apple product, and more [...]

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“A new era is dawning – Pointing our cameras outward… rather than inward.”

By adminau on 3rd Sep 2014
hyperlapse

First Instagram gave us the network and ability to capture every moment of our lives with photos and filters. Now they have a new offering. Something I hope will begin a new direction for the way we capture our experiences. The new APP is called “Hyperlapse”   What does it do?   Well, you know [...]

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The New Mantra of Advertising

By adminau on 2nd Sep 2014
cannes-film-festival-2013-300

Last week I was invited to attend the ‘Best Of’ screening of the Cannes Lions 2014 awards – the global celebration of our industry’s greatest advertising ideas. In 2014 there were 1,142 Lion winners but only a few really stood out to me as powerful, persuasive and share-worthy. When I looked for a common thread [...]

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“I’m kind of a big deal, well on YouTube anyways.”

By adminau on 12th Aug 2014
pic2

Many of us dabble in a bit of YouTube during our lunch breaks, checking out the latest cat video or the latest kid who apparently says something funny, but there is much more that YouTube has to offer. YouTube is the 2nd largest search engine in the world, with more than 1 billion unique visits [...]

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EMERGING MARKETING LITERATURE

By adminau on 27th Jul 2014
emerging mkting

  For eons, the Marketing discipline (and its practitioners) has been subjected to mockery over being ‘fluffy’ and ‘unaccountable’. Despite being masked under the guise of “Commerce” at University, we were still subjected to judgment from friends studying Law, Science, Veterinarian studies (everyone except those studying the Arts basically). Marketing is, indeed, subjective and creative [...]

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