On the 9th of September, Apple announced the news of the release of its new iPhone 6 and iPhone 6 plus. This news has created quite a bit of stir for Apple users, which is somewhat expected as it has been almost 12 months since the last announcement of a new Apple product, and more importantly following the death of co-founder Steve Jobs in 2011, it is a pivotal moment for Apple to prove it still has a knack for innovation.
Users have demonstrated their desire to get their hands on the new iPhone 6 with pre-orders of the new phone doubling the pre-orders for the iPhone 5. Huge influxes of users to the order page of the Apple site to pre order there new iPhone 6, which was available on the 12th of September, caused the Apple website order page to crash. Further to this, the news of the new iPhone 6 also erupted on social media with Apple users beginning to voice their opinions of the new product, which were a mixed bag of positive and negative comments.
The main innovation to the new iPhones is a new look and feel, with slightly bigger screens than ever before. The iPhone 6 screen swelled to a 4.7 inch screen and the iPhone 6 plus at a massive 5.5 inches. Further innovations of the new model include the Retina Display, increased storage, faster processors and enhanced camera and video capabilities. There have also been some slight design changes to the phone itself such as the move of the power/lock button from the top edge to its right side, which some users may not be happy about as with other phones this placement of the button can cause the screen to turn on when you don’t intend it to, it will be interesting to see if this is also true for the new iPhone. Also something that all users have been crying out for is a longer battery life and Apple claim that the new processor will give the battery a better life.
Many of these changes are based on the iPhone attempting to be more competitive with other devices in the market. Phones such as the android have much bigger displays than the older iPhones and this is something that is becoming increasingly popular with users along with its battery life and usability. There has also been a lot of cynicism around the new iPhone and whether the new innovations are cutting edge. Following the launch, twitter users created the hashtag ‘#iphonequestions’ and began shooting down the products with comments to likes of “I’ll make this quick because I’m tweeting from an iPhone, but will the battery lif #iphone6questions” and “Will the charger with it survive a whole week??” but not all were negative, many users are excited about the phone and cannot wait to get their hands on it.
Given the innovations that Apple has brought to market in the past, it will be interesting to see if the iPhone 6, with its new features, will deliver on the user’s expectations. Only time will tell.