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AFL player and commentator Cameron Ling’s famous red hair has won him a new job – as brand ambassador for Heinz’s new range of Big Red tomato sauce.
Ling, the former Geelong player who now commentates on the AFL on the Seven Network, will appear in above the line, point of sale and experiential activations for Heinz over the coming months as the ‘other Big Red’.
For the full article: http://www.bandt.com.au/breaking-campaigns/heinz-s-other-big-red