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Peugeot use ‘TV Sync’ technology to target consumers with social media content


By Mumbrella

Peugeot is launching its new Peugeot 308 with a TV sync campaign which sees the car brand use “TV sync” technology to send tailored messages via Facebook to coincide with when a user has seen the new TV spot.

The campaign, developed by Vizeum, Snakk Media and with creative by Havas, uses Snakk Media’s ‘TV Sync‘ technology which detects the Peugeot TV spot within seconds of being aired and then triggers corresponding activity in the viewer’s Facebook feed.

Peugeot national marketing manager Dimitri Andreatidis said: “The launch of the all-new 308 is a pivotal moment this year for Peugeot, and it has never been more important to maximise each of our paid, earned and owned channels – not only as separate assets but also as inter-related platforms. We’re very excited that this campaign is moving us a step further in capitalising on the cross-consumption opportunity which mobile and TV present.”

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