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Vizeum was created for the new era of media: A convergent world where consumers and content come together, in real time, on platforms and devices; a global world massively impacted by digital technology which is totally reshaping the environment that brands and people live in.

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OPINION: What Avatar, Titanic and Harry Potter can teach you about advertising

Creativity. Storytelling. Emotion. The pillars of great advertising celebrated each year at the Cannes Festival. Looking along the street to that other famous Cannes festival, which celebrates all that is wonderful in the world of film, what can our noisy neighbours remind us of when it comes to brand building?

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